Pop-in@nordstrom x Hanes
Concept / Art Direction / Designtools: photoshop, indesign
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For this shop we partnered with Hanes and a cachet-packed crew of designers and brands—from Vision Street Wear and Opening Ceremony to Peanuts and Sub Pop—to offer up exclusive, limited-edition creations for men and women.
Inspired by laundromats and dry cleaners, we centered design around window signs, laundry tags and newspaper ads. We even had a fully operational rotating shirt rack in the store
![](https://freight.cargo.site/t/original/i/735a9089f4f3540a1ba4ff965ab9738c9e6755117f430ad7d4e886a5a3cd33d0/Pop-in_Hanes_03.jpg)
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![](https://transit7.cargocollective.com/1/8/258983/13119848/signage.gif)
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creative direction — strath shepard
photography — manuela insixiengmay
styling — ralee bankston + alec remington
hair + makeup — kaija towner
talent — anjelika frye + sean o'leary
shop design — robert tardiff
About
I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.