Pop-in@nordstrom: Heartbreakers Club
Interaction Design / Visual Designtools: photoshop, illustrator, & indesign
This was my first Pop-in shop with the original site framework designed by Kirstina Kling. I followed through with design, site development support, additional site functionality concepts, and asset creation. It was our first Men's focused shop that launched on Valentines Day in 2014.
creative direction // strath shepard
design supoort // kirstina kling & tina ruppel (work not shown)
photography // robin stein
product fabrication // alex dymond
build design // rafael de cardenas
*Invitation photo, courtesy of 1992
About
I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.