Pop-in@nordstrom: Heartbreakers Club
Interaction Design / Visual Designtools: photoshop, illustrator, & indesign
This was my first Pop-in shop with the original site framework designed by Kirstina Kling. I followed through with design, site development support, additional site functionality concepts, and asset creation. It was our first Men's focused shop that launched on Valentines Day in 2014.
![](https://freight.cargo.site/t/original/i/7e9b416f1e7c6be76f7a63674fbad8cab6f544ebc9871a958e354037faf63611/Nordstrom_Pop-innordstrom-heartbreakers_club_03.jpg)
![](https://payload358.cargocollective.com/1/8/258983/9465691/HBC_shop_now.gif)
![](https://payload358.cargocollective.com/1/8/258983/9465691/HBC_Video_image.gif)
![](https://freight.cargo.site/t/original/i/0e9f62ae9c31bdcbe232d7358690ccee7bdce7f9acfb121e9da2c57d3b7eadc2/02.13.14_HBC_LandingPage_tile_03.jpg)
![](https://freight.cargo.site/t/original/i/8553e223ae6cbcdc9c4fdec6b994c892030a14ceb4aeb37e5c2c93fa73722eb8/Nordstrom_Pop-innordstrom-heartbreakers_club_06.jpg)
![](https://freight.cargo.site/t/original/i/a379dd9e56ad39dab51fe8d93123be1bd8cd34da05de83a936dcf0130cf138dd/Nordstrom_Pop-innordstrom-heartbreakers_club_14.jpg)
![](https://freight.cargo.site/t/original/i/646905895884a5a664436c84e7971755acc87eede3f01a7f38d44b24f04f028f/Nordstrom_Pop-innordstrom-heartbreakers_club_16.jpg)
![](https://freight.cargo.site/t/original/i/bc46f2b706098caf080c96e4b767406b3d89a8a396127c15a350142ba1130001/Nordstrom_Pop-innordstrom-heartbreakers_club_08.jpg)
![](https://freight.cargo.site/t/original/i/11e140d15d88c253f3e5446f7c93778d5a3f2d7e6837954da7767343f58569b2/Nordstrom_Pop-innordstrom-heartbreakers_club_12.jpg)
![](https://freight.cargo.site/t/original/i/ebeb13fb9e01acea03879d180a9e12a15ff8065e7072141b015ac34e026dc36b/Nordstrom_Pop-innordstrom-heartbreakers_club_16_10.jpg)
![](https://freight.cargo.site/t/original/i/b2471b4e0d477c28638e84957d558ce1a51c86ea57601809e33046ef57055f4e/Nordstrom_Pop-innordstrom-heartbreakers_club_16_18.jpg)
![](https://freight.cargo.site/t/original/i/9762656cf34a720b3de6dbf4ca84c69628b58a0c823ec1256c34a7be68fbd8b6/Nordstrom_Pop-innordstrom-heartbreakers_club_16_20.jpg)
creative direction — strath shepard
design supoort — kirstina kling + tina ruppel (work not shown)
photography — robin stein
product fabrication — alex dymond
build design — rafael de cardenas
*invitation photo, courtesy of 1992
About
I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.