Pop-in@nordstrom: Heartbreakers Club

Interaction Design / Visual Design
tools: photoshop, illustrator, & indesign

This was my first Pop-in shop with the original site framework designed by Kirstina Kling. I followed through with design, site development support, additional site functionality concepts, and asset creation. It was our first Men's focused shop that launched on Valentines Day in 2014.

creative direction — strath shepard
design supoort — kirstina kling + tina ruppel (work not shown)
photography — robin stein
product fabrication — alex dymond
build design — rafael de cardenas

*invitation photo, courtesy of 1992


I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.