Pop-in@nordstrom: Heartbreakers Club II

Concept / Art Direction / Design
tools: photoshop, indesign

Launching in time for Valentine's Day, Heartbreakers II is the follow-up to our 2014 menswear Pop-in. Showcasing evolving men's style featuring limited-edition, carefully considered clothing and products by upcoming designers.

Custom Brand Collages:

creative direction — strath shepard
photography — avi loud
video — canh nguyen
stylist — danny mankin
shop design — robert tardiff


I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.