Pop-in@nordstrom: Heartbreakers Club II
Concept / Art Direction / Designtools: photoshop, indesign
![](https://payload.cargocollective.com/1/8/258983/13783038/downstroke.png)
![](https://payload.cargocollective.com/1/8/258983/13783038/upstroke.png)
Launching in time for Valentine's Day, Heartbreakers II is the follow-up to our 2014 menswear Pop-in. Showcasing evolving men's style featuring limited-edition, carefully considered clothing and products by upcoming designers.
![](https://freight.cargo.site/t/original/i/9e0c4f6e676005ad70104496e383482522d59563b312311b80fc3caa41c4f82f/HeartbreakersClub_2016_1.jpg)
![](https://freight.cargo.site/t/original/i/9be549e69bf42762d8f82c6cfca92287d05507fe66618cb09c00d440721f9006/HeartbreakersClub_2016_10.1.jpg)
![](https://payload457.cargocollective.com/1/8/258983/11444084/HeartbreakersClub_2016_2.1.png)
![](https://freight.cargo.site/t/original/i/d9d1cc4e9fd6bbdb1ff9d6221bebdbf2c4c4930adf4ec5c9c61bd04ee3468bdc/HeartbreakersClub_2016_9.jpg)
Custom Brand Collages:
![](https://freight.cargo.site/t/original/i/108c688ea621198c9abbd181ba49f2da4bf0b82b80d4ac54ef779d868be25566/BEDWIN_-_THE_HEARTBREAKERS_02.jpg)
![](https://freight.cargo.site/t/original/i/373c13b77daa3de88487c48faa2c0581ffaaede4f4575813d7814996b679ba0c/CHAMULA_02.jpg)
![](https://freight.cargo.site/t/original/i/e238ff4501b70afe12be3dd0076ede00e6f36de89356d46d0b1dc6fdd0aacf2e/CLARKS_02.jpg)
![](https://freight.cargo.site/t/original/i/7a5ab5eb3f0682af7783b9447c8943927b58c5bcf5a600a0f3541b24ba4c1b9e/COMBATANT_GENTLEMAN_02.jpg)
![](https://freight.cargo.site/t/original/i/224c453f0ab41df5dc1e40a915e0d6a465498559a370fcf72a5add0f4c7c07f7/COTTWEILER_02.jpg)
![](https://freight.cargo.site/t/original/i/5171b201ad7eb309504d197ce09cdee55facfc97eb028028a09b9388ee1b0510/ETUDES_02.jpg)
![](https://freight.cargo.site/t/original/i/2656bdf63f669a2aa9d71e852c775969783f8d388006989ff27b162c9a4532f2/EVERLAST_02.jpg)
![](https://freight.cargo.site/t/original/i/dddf88662960a3d01ddd83d97288500ba9480a29389f22d5c9375709da283d98/FD_STYLE_02.jpg)
![](https://freight.cargo.site/t/original/i/538c031694a52ded6405a5c861d5e03c268020807bf8ef1cddce1d769d39917f/FOOTHILLS_CA_02.jpg)
![](https://freight.cargo.site/t/original/i/c127bf3b64d65907abc30005f885b0ab77d0d1a8f6ec8c5ab990dea8a601138c/KINFOLK_02.jpg)
![](https://freight.cargo.site/t/original/i/0f526092eff3bc69351f78857202a56b5e6a8e9cf7f0f3658234d5da2affa811/KLETTERWERKS_02.jpg)
![](https://freight.cargo.site/t/original/i/ebc86f451638353e4175f4484d484d8280e4cc48d07eeae6f40e60c8c690e6e6/LEICA_02.jpg)
![](https://freight.cargo.site/t/original/i/094a984d0a1c8e6c8f38968faf102b67251a699ed997f2bbaa39959c7d41ac48/LONGJOURNEY_02.jpg)
![](https://freight.cargo.site/t/original/i/68362d5d995e5842e97f9682d7bb97f92044b64e149dcd1fb8fff40aff557f70/MAIDEN_NOIR_02_02.jpg)
![](https://freight.cargo.site/t/original/i/6b10b878da8b6456c8e5329c24aeba9fc1b9e9a849d4fcc7fb90fbbe178c4083/NEW_BALANCE_02.jpg)
![](https://freight.cargo.site/t/original/i/e2f7f24fc2f573c8e889bed8d15ded91217da026c4b254f1df614afb6582cc91/OUTERKNOWN_02.jpg)
![](https://freight.cargo.site/t/original/i/1bc9c704b9e4b9343030a7e8c69805e2b59cec01aef1839274bd6c1980fc405f/OWEN_AND_FRED_02.jpg)
![](https://freight.cargo.site/t/original/i/f4bee1c3f0a9ed21cfd683c847374078c37dd3b121bacdde678035ef32745f2e/PATRIK_ERVELL_02.jpg)
![](https://freight.cargo.site/t/original/i/11df323e8340019032b5c957e7c8e57abc3d105554c3d78bedde237b6ba37124/REBUILD_BY_NEEDLES_02.jpg)
![](https://freight.cargo.site/t/original/i/ee17e3faa0ee5738f01a76600849078a5c9aba0ef326f423215f4581a1d25d8d/STUTTERHEIM_02.jpg)
![](https://freight.cargo.site/t/original/i/1a1e6f89f91fefec9e91d8b8d0d9a0767e03e276653129de6ee31f594b07cc2a/TIM_COPPENS_02.jpg)
![](https://freight.cargo.site/t/original/i/32385928343c0088f18aa14e2c943b30424c3aaaea07bd59d36300c2f3198272/XANDER_ZHOU_02.jpg)
![](https://freight.cargo.site/t/original/i/4bd01b56a2a35b7364764a208983d769fc34ae79ee7488d91aab53bdc6cade84/XLARGE_02.jpg)
![](https://freight.cargo.site/t/original/i/e570bef92b454427f8213c095857c60097c2141b83524710b199c39ffeff3c72/YUKETEN_02.jpg)
![](https://freight.cargo.site/t/original/i/b834d231483e808433967c2b25e44b09bcc4293a4fe0b9547cd9b935c6930a76/HeartbreakersClub_2016_3_edit.jpg)
![](https://transit6.cargocollective.com/1/8/258983/11444084/HeartbreakersClub_2016_4.1.png)
![](https://freight.cargo.site/t/original/i/5e8cdb31f653eec5162643f1e7b90dfe6b4ca2e0ed3db09aedf7dd112128ea78/HeartbreakersClub_2016_6.jpg)
![](https://freight.cargo.site/t/original/i/1d41740095892e3bd2b4c699c05afd6d4a4267c6021c05ba60a02af27488b3aa/HeartbreakersClub_2016_7.1.jpg)
![](https://freight.cargo.site/t/original/i/de672e40a8f67cdd5d926c1e1bfc90e1708593e301bd6e631428ea7095f18e16/HeartbreakersClub_2016_8.jpg)
![](https://freight.cargo.site/t/original/i/7561f13de9763b8cc7deafeb1e84e8bccb288a025498edf832bbea990aa927ac/HeartbreakersClub_2016_11.jpg)
![](https://freight.cargo.site/t/original/i/82d3dfc36361bee1db9cd86191ced837132ebcc71cc650340b4a34b5fdc9ad4f/HeartbreakersClub_2016_12.4.jpg)
![](https://freight.cargo.site/t/original/i/d4165848eb712fd5239a42ca189a3194569facd3e68e1ddd83104ee0d402c917/Heartbreaking_animation_blog.gif)
creative direction — strath shepard
photography — avi loud
video — canh nguyen
stylist — danny mankin
shop design — robert tardiff
About
I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.