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Pop-in@nordstrom: KFASHION

Concept / Art Direction / Design
tools: photoshop, illustrator, & indesign

The last of three Pop-In Shops of 2017 featuring some of the coolest elements of Korean culture–launching with sunglasses brand Gentle Monster and followed by Pop-In@Nordstrom: KBEAUTY.

Pop-In@Nordstrom: KFASHION brings the best Korean-born brands together for one standout, world-changing curation.

creative direction // strath shepard
photography // charlie shuck
styling // keara matthiesen
hair + makeup // casey gouveia
models // ella mai weisskamp + lara ghraoui

Also featured in W Magazine with a their own take on our curation.

Hot off the runway from #SeoulFashionWeek. Click the link in our bio for your K-fashion fix with #NordstromPop featuring impressive new collections by South Korean designers, with streetwear and logomania highlighted as key trends. Photo by @Matteaston & @Siobhanroso, #producedincollaboration with @Nordstrom.

A post shared by W magazine (@wmag) on Apr 12, 2017 at 11:56am PDT

Read More on W Magazine online

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About

I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.