Pop-in@nordstrom: KFASHION
Concept / Art Direction / Designtools: photoshop, illustrator, & indesign



The last of three Pop-In Shops of 2017 featuring some of the coolest elements of Korean culture–launching with sunglasses brand Gentle Monster and followed by Pop-In@Nordstrom: KBEAUTY.
Pop-In@Nordstrom: KFASHION brings the best Korean-born brands together for one standout, world-changing curation.





















creative direction — strath shepard
photography — charlie shuck
styling — keara matthiesen
hair + makeup — casey gouveia
models — ella mai weisskamp + lara ghraoui
Also featured in W Magazine with a their own take on our curation. see it here





About
I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.