Making the Cut

Amazon Fashion – Season 1

Concept / Art Direction / Design
tools: photoshop, indesign

Under Construction

Launching on March 27 Prime Video and Amazon Fashion bring Heidi Klum and Tim Gunn for a whole new fashion show featuring judges Naomi Campbell, Nichole Richie, Joseph Altuzarra, Carine Roitfeld, and Chiara Ferragni. With the key idea being able to purchase the winning look instantly.

For this experience, my role was to lead the design and photography for the digital shopping experience. 


I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.