NORDSTROM – SPRING/SAUMMER 2019
Concept / Design
tools: photoshop, indesign
SPRING BEAUTY TREND EVENT
This was my second season leading creative for the Beauty Trend Event and my third Trend Event to design. With learnings from fall, I wanted to push creative a little further and give it more life with color to differentiate from our fall event. Our goal was to be more youthful and fun for the season while maintaining values in diversity and inclusion.
photographer // anairam
photography art direction // kevin dotolo
editor // cirilia rose
video director // daniel fickle
video editing // kirstin small
in-store visual // kimberly smolkowicz
SUN BREAK + SUMMER ESSENTIALS
Knowing that sun protection isn't just important during the summer, we planned on prioritizing messaging in early spring and again at the beginning of summer. Bringing awareness of sun damage and offering some of the best products to keep you safe and glowing all year round.