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Pop-in@nordstrom x Warby Parker

Concept / Design
tools: photoshop, illustrator, & indesign

This shop lived during the Anniversary Sale, which happenes to be one of Nordstrom's biggest events. We were challenged to create an enveloping experience that would navigate seamlessly between Nordstrom.com and WarbyParker.com, where prescriptive lenses could be ordered.

 























creative direction — strath shepard
photography — shot by warby parker
shop design — robert tardiff








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About

I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.