Winter Beauty
NORDSTROM – FALL/WINTER 2018
Concept / Design
tools: photoshop
![](https://payload.cargocollective.com/1/8/258983/13783038/upstroke.png)
HOLIDAY GIFTING
Establish Nordstrom as a single-stop solution to any holiday-induced stress. Remove the mystery of gifting with inspirational guidance, services and surprises at every turn. Guide her to a Beauty Stylist who can help her navigate the holiday offer online and in-store, as well as set her up with self-care essentials and party-ready looks.
![](https://freight.cargo.site/t/original/i/90efad1aedee0aaf916e3c7d8cfa847ff61ec80eaf3a4b04d8183b86f263fff1/Nordstrom_holiday_gifting_11.jpg)
![](https://freight.cargo.site/t/original/i/e6d334c21310bcb605b4798a5d49617539acfcc8c0191bd64cb2655076feec32/Nordstrom_holiday_gifting_13.jpg)
BEAUTY RITUALS
Mirror and complement in-store merchandising of the growing natural beauty and wellness selection with a focus on education and personalization.
![](https://payload.cargocollective.com/1/8/258983/13784299/Nordstrom_beauty_rituals_03.gif)
![](https://freight.cargo.site/t/original/i/4bff833b1bb2f8da8705f5224d145c71002da0777e0fb09ab2e78d76cff4bebf/Nordstrom_beauty_rituals_06.jpg)
![](https://transit6.cargocollective.com/1/8/258983/13784299/Nordstrom_beauty_rituals_08.jpg)
![](https://payload.cargocollective.com/1/8/258983/13784299/beautyrituals_email.gif)
photographer — anairam
photography art direction — bobby kelly
editor — cirilia rose
video director — daniel fickle
video editing — kirstin small
FRAGRANCE FINDER
New imagery for the fragrance online and in-store.
Execution by Arlinda Lalaj and Visual Team
![](https://freight.cargo.site/t/original/i/993c079b9c702dc06afe7f5eb532a073fb7e9bc73670c6f1377185136fcfe6e0/Nordstrom_fragrance_finder_17.jpg)
![](https://freight.cargo.site/t/original/i/3cc60a1c757c99b507605b2cfb4c27a5276cfc20d781c7ecc5c5bb040354bc0e/Nordstrom_fragrance_finder_11.jpg)
About
I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.