NORDSTROM – FALL/WINTER 2018
Concept / Design
Establish Nordstrom as a single-stop solution to any holiday-induced stress. Remove the mystery of gifting with inspirational guidance, services and surprises at every turn. Guide her to a Beauty Stylist who can help her navigate the holiday offer online and in-store, as well as set her up with self-care essentials and party-ready looks.
Mirror and complement in-store merchandising of the growing natural beauty and wellness selection with a focus on education and personalization.
photographer // anairam
photography art direction // bobby kelly
editor // cirilia rose
video director // daniel fickle
video editing // kirstin small
New imagery for the fragrance online and in-store.
Execution by Arlinda Lalaj and Visual Team