Winter Beauty

NORDSTROM – FALL/WINTER 2018


Concept / Design
tools: photoshop





HOLIDAY GIFTING

Establish Nordstrom as a single-stop solution to any holiday-induced stress. Remove the mystery of gifting with inspirational guidance, services and surprises at every turn. Guide her to a Beauty Stylist who can help her navigate the holiday offer online and in-store, as well as set her up with self-care essentials and party-ready looks.













BEAUTY RITUALS

Mirror and complement in-store merchandising of the growing natural beauty and wellness selection with a focus on education and personalization.










photographer // anairam
photography art direction // bobby kelly
editor // cirilia rose
video director // daniel fickle
video editing // kirstin small








FRAGRANCE FINDER

New imagery for the fragrance online and in-store.
Execution by Arlinda Lalaj and Visual Team
















About

I’m an innovative Seattle-based art director and graphic designer with a background in creative direction, strategy, UI/UX and print production. My experience encompasses the entire lifecycle of a project—from brainstorming through planning and on to execution across all consumer touchpoints—directing branded concepts that yield results.